With more than 20 years of experience in the Natural Products Industry, Jen White has dedicated her career to holistic living, herbal medicine, and supporting brands that make a meaningful impact. Her passion for plant-based wellness began in her early twenties and has guided every step of her professional journey.

Jen is the founder of Northern Harmony Naturals, a boutique brokerage based in New Hampshire that serves the New England region, including VT, NH, ME, MA, and RI. Through Northern Harmony, she represents and supports a select portfolio of premium natural product lines with a focus on herbal supplements, functional foods, skincare, and health and beauty.

Deeply committed to integrity, education, and long-term partnership, Jen bridges the gap between innovative wellness brands and the retailers who champion them. Her work reflects a belief that natural products have the power to elevate everyday wellbeing — and that the right relationships can amplify that impact across communities.

Jen lives in New Hampshire with her husband and son, where she continues to cultivate a life grounded in wellness, connection, and natural harmony.

Her favorite flower is anything from the genus Passiflora or Passionflower.